Screens has a cloud based control and content management system, which allows in an innovative, efficient and comfortable way for the user to broadcast the right messages on the right time and right place. Using easy-to-use content management system one can manage a wide screen deployment at the points of sale, efficiently and swiftly. Screens has a cloud based (SaaS) control and content management platform, that allows any user to design, broadcast and update the right message, efficiently, to anywhere and from everywhere. The display can be managed and schedule separately or as a group. Smart control and monitoring system verifies the continuousness of the broadcast and can spot any malfunction once it happens.