In the spectacular Beit lessin Theater, a variety of professional screens have been installed to provide a direct line of communication, both for existing and potential customers. Outdoor screens installed on custom construction display advertising content (in consultation with SCREENS studio) to the public on the street for maximum exposure. Also, internal screens that incorporate Up Sale publications tailored to the specific clientele present, targeting content and explanation during events. The structure of the digital signage system enables continuous communication with the theater's customers, from their entry into the theater, as they walk around the complex to their exit with content adapted to the place and the existing clientele.
Building a direct line of communication for both customers in the theater and potential customers on the streets of Tel Aviv